Lloyds Bank Group will suspend all branch and telephone sales of packaged current accounts with effect from 1 January 2013.
Packaged accounts, which require a monthly fee and offer a 'package' of benefits such as travel insurance and mobile phone cover, have come under fire from the Financial Services Authority (FSA) lately, amid fears that some customers were being miss-sold accounts by target-driven sales staff.
It is thought around one in three packaged account customers do not actually use any of the benefits offered, meaning many people are paying at least £15 a month just to hold a bank account.
Lloyds stated that the suspension of sales was due to system and staff training changes and that customers will still be able to apply for packaged accounts online.
A spokesperson for Lloyds Banking Group said: "We have made the decision to harmonise the way we sell packaged accounts across all brands within Lloyds Banking Group and align the sales process with that currently used within Halifax."
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