Lloyds TSB has become the first financial services provider in the UK to offer an online banking service for its deaf customers.
Called SignVideo, the service will allow deaf customers to access Lloyds TSB's customer service team via a British Sign Language interpreter using their computer and webcam.
Customers will be able to use this service to handle everyday transactions on their current, savings and credit card accounts, including paying bills and transferring money.
To access the service, customers simply need to click on the SignVideo link on Lloyds TSB.com's contact us page.
"We are always working hard to understand the challenges faced by our disabled customers, looking to find new ways to improve the services we provide to make their lives easier," said Martin Dodd, Lloyds Banking Group's customer services director.
"This is why we have launched a new programme focussed on meeting the needs of our customers with disabilities - this includes launching Talking ATMs this year through to this new, market-leading sign language service."
Disability groups have also praised the launch of SignVideo, with Liz Sayce, the CEO of Disability Rights UK, saying: "We are very pleased that Lloyds TSB is leading the way in utilising new technologies to ensure access for deaf sign language users and hope other banks will follow their lead."
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