Two out of five UK internet users would give up their TV before their internet connection, new research has revealed.
According to GfK NOP, 41 per cent of internet users agreed that given the choice, they would rather keep their internet connection than their TV.
Only 29 per cent disagreed, while 31 per cent had no strong feelings either way.
It was also revealed that more than half of users (53 per cent) claimed they would 'find it hard to function' without their internet connection, while 38 per cent used their PC to watch TV and video content online.
"The results of our survey give a remarkable indication of how embedded the internet has become in our daily lives, particularly considering the television's long established place in UK leisure time," said Babita Earle, Divisional Director at GfK Technology.
"There's a clear shift in usage of the internet for doing more than just daily tasks. It's becoming the key entertainment and communications platform, and will only continue to do so as new and old media continue to converge."
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