Internet connections have come a long way from the days of dial-up, and it seems that more of us than ever are now able to enjoy superfast broadband speeds. In fact, according to research carried out by Ofcom, nearly one in three UK broadband connections are now at superfast speeds, compared with just one in four in November 2014.
Need for speed
Over the last year, more and more UK residents have been able to take advantage of faster internet connections, with growing numbers taking up new cable or fibre services that offer a speedy internet connection. As a result, UK broadband speeds have increased by a fifth in the six months to November 2014.
However, not everyone is benefitting from this speed revolution. For some of those who live in rural areas, a superfast internet connection is the stuff of dreams. This is mainly due to a lack of availability outside of urban centres, which means that internet speeds in the countryside are around one third of those achieved in urbanised areas.
Even those who do have superfast connection speeds may not be able to fully benefit from the improved service: between 8pm and 10pm on weekdays, many internet users experience a slowdown due to high numbers of people going online. As a result, someone paying for the best connection speed may not actually be getting it if they chiefly go online at peak times.
Commenting on the results of the research, Dominic Baliszewski, a telecoms expert at broadbandchoices, said: "Ofcom's report shows an encouraging boost in take-up of superfast broadband services, but it would be premature to think the hard work is already done. Capacity is still an issue as some households are experiencing a drastic slowdown during the 'digital rush hour' between 8pm and 10pm. This needs to be addressed as there is no point in paying for a 38Mbps service if you are never at home during the day to enjoy these speeds."
So, if your broadband package is coming up for renewal, now is the perfect time to assess the service you have been receiving and to check the market for a better deal. If you can get your hands on a superfast connection and you could definitely make the most of it, then why not look at what's on offer? Or, if you have been paying for superfast speeds but haven't been enjoying the benefits, maybe it's time to hunt around for a package that more suits your online lifestyle. Check out our broadband best deals to search the market and find a package that suits you.
Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.
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