Women are being urged to consider taking out financial protection before new gender rules are sworn in later this year.
The rules will be introduced across Europe from December which forbid insurers from pricing differently for men and women.
The change will affect areas such as car insurance, annuities and other insurance products.
With just nine months until the new initiative is implemented, women are being urged to consider their financial futures.
"With the EU gender directive due to come into force in December, the average cost of womens' protection in particular is set to rise, and people should take advantage of the current rates to ensure long term financial survival," said Roger Edwards, proposition director at Bright Grey.
Research by the firm has found that many Britons are woefully short of financial cover.
Despite people falling into debt and redundancies continuing to be made, the number of people financially covering themselves is falling.
Three in five (60%) have no cover whatsoever – including life insurance, critical illness and income protection – compared with 58% a year ago.
It is this lack of cover that could leave Britons seriously short if something unforeseen were to happen.
That's because 20 million people say they would be unable to maintain their current lifestyle beyond September 2012 if they had to live off their 'emergency funds'.
Four in ten (41%) adults say they would only be able to rely on savings, borrow from friends and family or rely on credit, for up to six months in a financial emergency. Worryingly, the number is five times greater than the figure for 2010.
Then, four million adults said they would run out of money after six months.
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