The initial hype over ISA season may have cooled down a few months ago; however, millions of savers still intend to place their money in an ISA before the end of this tax year.
Around 17 million people in the UK plan to open a cash ISA, with 40% of young people aged between 18 and 34 showing the most interest in tax free savings.
According to Santander, who compiled the report, Londoners are embracing ISAs the most, with 45% of people residing in the capital planning on saving with an ISA.
Andy Smith of Santander said: "Trying to save as early as possible in to a cash ISA will always reap benefits.
"Depositing money in a cash ISA is a great way to save, with benefits including nearly a full year of tax-free interest, and there are still some very good rates of return available for those who are prepared to shop around."
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Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.
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