Consumers will continue to support charity work even when they are facing increasing financial difficulty, it has been observed.
Despite the economic downturn placing pressure on those with high credit bills and unsecured loan payments, Action Medical Research has noted that Britons continue to be willing to give away their money.
Director of fundraising at the charity Lewis Coghlin explained that although most groups have suffered to some extent, people do not view donations as a luxury to cut back on.
"Supporting a charity is a very personal decision and many people, even though times are a bit harder, will still manage to find the money to support something that means so much to them," he said.
His comments follow a survey by the Charities Aid Foundation, which revealed that more than half of organisations' Christmas appeals raised at least as much as last year - with 29 per cent seeing an increase.
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