Those facing financial difficulty as a result of unsecured loans and credit cards are to be offered a new service by NatWest.
As of today, the bank is extending its impartial counselling to customers of all banks and those without any account.
Customer service advisers have been trained by the Consumer Credit Counselling Service (CCCS) and guidance will not be linked to sales or endorsing financial products.
Chairman of the charity Malcolm Hurlston described the Natwest MoneySense initiative as "groundbreaking".
"For CCCS this is an important first step in broadening our reach from helping Britons in debt to helping people with the whole of their financial lives," he added.
Last week Citizens Advice and Barclaycard published tips on coping with financial difficulty during the Christmas period, after the former found that enquiries related to problems with secured loans and mortgages have risen by 35 per cent over the last year.
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