People are set to fit in some online retail therapy around eating, drinking and being merry this Christmas Day.
In fact, it is predicted that consumers will take to internet shopping in their droves, spending more than £186 million on 25th December.
Online tills will be ringing even louder come Boxing Day, as people are expected to splash out almost £368 million, according to IMRG.
Over Christmas Day and Boxing Day, Britons are expected to spend 12% more than they did over the two days in 2010.
Many online retailers are already promoting their post-Christmas sales, with savvy online shoppers eyeing the chance to snap up a bargain.
And it is often the case that items can be found far cheaper online than on the High Street.
In Christmases of days gone by, shopping of any kind would have been almost impossible but a proliferation of devices – from laptops and smartphones to tablet computers – mean that we can shop from the comfort of our own sofa, or even in bed.
"The amount of money consumers spend online every Christmas Day is continuing to show double-digit growth," David J Smith, chief marketing and communications Officer at IMRG, commented.
"When you consider that the growth for the same day in 2010 was 26%, the increase is the more impressive as it is coming from a very high base.
"Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles."
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