A third of Britons expect to look back on the current period as an ideal time to invest in the stock market, although only one in seven is actually considering to do so. Thirty three per cent of the UK's population believe that now will eventually be considered a time when stock market investments offered real potential. Of those considering investment, 56 per cent are looking to buy shares which they believe are undervalued, while over one in three (37 per cent) believe playing the markets will produce higher cash returns than cash deposit accounts. A third of people questioned claimed that their decisions were not influenced by short term market movements, while a similar number believed that the best time to invest is when others back away from the market The findings come from research conducted by LV=, which also revealed that just four in ten consumers that are planning to invest have any intention of doing so through an ISA, despite the end of the tax year being only weeks away. Robin Wilson, financial advice director, has urged would-be investors to spread their funds and not squander their isa allowance. "Investing in the stock market is a decision for the long term and canny investors can shape their portfolio to match their level of risk they are prepared to take with their money."
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