Consumers misled by multibuys - Money - News - Moneyfacts

News

Consumers misled by multibuys

Consumers misled by multibuys

Category: Money

Updated: 20/11/2013
First Published: 19/11/2013

MONEYFACTS ARCHIVE
This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.

As household budgets are becoming increasingly squeezed, finding a bargain becomes a vital part of many shopping trips. But, consumers are being warned to be on the lookout for misleading deals, discounts and multibuys, as they could end up costing more than the original price.

Research from consumer group Which?, compiled using over 70,000 grocery prices, has revealed that a lot of leading supermarkets still advertise highly questionable "offers" that mislead the consumer into thinking they're getting a better deal than they actually are.

For example, there were a lot of instances where the so-called lower price was on offer for much longer than the original higher price, whilst in other cases buying items as part of a multibuy offer would cost more than if they were bought individually.

These findings were uncovered despite the fact that eight of the UK's major supermarkets signed a set of fairness principles last November, after the Office of Fair Trading (OFT) was concerned that supermarkets were artificially inflating prices to make the resulting offers look more attractive.

Unfortunately these principles aren't always being stuck to, and it was also found that a lot of the rules were too vague to be properly implemented.

Richard Lloyd, executive director of the consumer group, said that supermarkets aren't playing fair – particularly at a time when budgets are already being squeezed by rising food prices.

This perhaps explains the increasing popularity of voucher deals and codes. Consumers can get genuine value and easily recognisable discounts, something which can't always be said if they relied on supermarket deals, so anyone that's getting poor value from their regular shop might want to do a bit of research to see if they can find additional discounts.

Meanwhile, what should consumers do if they spot a dodgy deal on the shelves? Well, it's actually a criminal offence for supermarkets to mislead consumers on pricing, so anyone that's found a less-than-genuine bargain should report it to their local Trading Standards officer.

What Next?

Supermarket deals aren't delivering? Then check out our voucher section for the latest must-have bargains

Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.

Related Articles

Would you spend more for a character property?

We all have our own ideas of what makes a dream home, and for many, character features are at the top of the list. But how much more would you be willing to pay for those kinds of additions – and could they even help you save money in the future?

A quarter of Brits have fallen victim to a scam

Think you know how to spot a scam? It may not be as easy as you’d think, with 25% of Brits admitting that they’ve been the victim of one in the past, and a further 73% are concerned about being scammed in the future.

Brits’ bad spending habits revealed

Many of us like to think that we’re good with money, yet there are often things that get in the way of regular saving and financial security. Solution Loans has taken a look, and has identified the bad spending habits that leave us in the red.
 
Close