This new offer, is one of a range of incentives to encourage people to break free from their poor value current bank and switch to a better deal which suits their lifestyle and offers better value.
In addition to the £100 reward for online switchers, other reasons to open a Premier Current Account include:
Despite the many competitive current accounts now available, switching inertia is still rife in the UK, with Alliance & Leicester's research* revealing that time spent banking with the same provider often stretch over a lifetime, with 58% of people admitting they have never switched current accounts. In fact, 17% of current account holders have held their current account with the same provider for over 30 years.
Of those who do change current account provider, some of the reasons for switching include a better overdraft deal than their previous bank (13%) and an account with good added benefits such as travel insurance or a linked savings account (14%).
*YouGov research carried out between 11 - 14 January 2008 on behalf of Alliance & Leicester Current Accounts with a representative sample of 1,925 GB adults aged 18 + yrs.
Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.
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