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Santander to rebrand banks

Santander to rebrand banks

Category: Money

Updated: 27/05/2009
First Published: 27/05/2009

MONEYFACTS ARCHIVE
This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.
Abbey, Alliance & Leicester (A&L) and the savings business of Bradford & Bingley (B&B) will all be rebranded as Santander by the end of next year.

The Spanish banking group, which acquired Abbey in 2004 and A&L and the savings book of B&B last year, said the move will mean its 25 million customers will be able to make transactions seamlessly across its UK branch network.

One thousand Abbey and B&B branches will adopt the Santander brand from early next year, while a further 300 A&L branches will have been overhauled by the end of 2010.

Abbey credit cards will be the first of the brand changes to be completed early in the second half of 2009, after which all new cards will be issued under the Santander name.

Later in the year, Abbey and A&L's Corporate and Commercial Bank will also operate under the new identity, along with 20 regional banking centres.

A number of specialised-market brands will retain their existing names, including Abbey for Intermediaries, cahoot, Cater Allen, James Hay and the international businesses of Abbey, A&L and B&B.

"Bringing together the three brands means it will be even easier for customers to manage their finances as they will have access to over 1,300 branches once the change is complete," said António Horta-Osório, chief executive of Santander's UK Businesses. "With this in mind the time is right to make the move to a single UK identity as Santander, a powerful new force in the UK banking."

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