Consumers are sensibly planning to make big ticket purchases before 4 January 2011 in order to beat the increase in VAT which comes into force in the new year.
By bringing forward an estimated £53 billion of spending, savvy shoppers will save over £1 billion by avoiding the hike in VAT from 17.5% to 20%.
According to research by Sainsbury's Loans, around a quarter of Britons intended to make big ticket purchases in the last three months of 2010.
The average spend per person is predicted to be £3,426, whilst 8% of those who want to make a purchase claim they will shell out over £5,000.
Around 4% of people said they will spend more than £10,000 in the period.
Almost 3.5 million people want to purchase expensive items such as home entertainment equipment, while around the same number hope to book a holiday.
Clothing is the most popular item set to be bought before 4 January, while a significant number of people also intend to make home improvements to save themselves money on VAT.
"The cold weather and snow seen around the country may well have a temporary effect on high street expenditure, but we expect that people will find a way to make their large planned purchases, including many who will shop online," said Steven Baillie, head of loans at Sainsbury's Finance.
As to how people plan to fund this big ticket spending, personal loans could well come into the reckoning.
Sainsbury's Finance Loans, Barclays and ">Tesco Loans all currently offer some competitive personal loan deals.
"Those who are planning to make a big purchase with a loan should extend their savviness to their finances and shop around for a loan that best suits their requirements," adds Mr Baillie.
"Otherwise, they could negate the savings they will make."
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