Black Friday has divided the nation this year, as while some people were happy to grab a bargain, others steadfastly refused to get involved. On the plus side, the whole thing seemed to be a lot more civilised than last year – fights to get the last HD TV seemed few and far between – but did you love it or loathe it?
According to research from eDigitalResearch and IMRG, it's probably a fairly even split: the results of a survey taken before the main event showed that 31% of online shoppers either "like" or "love" major discount events such as Black Friday, while a further 30% "don't like" or "hate" them, with the remaining 39% being undecided.
The analysis went on to reveal that 20% of respondents shopped during last year's Black Friday with 55% heading online to do so, and if current estimates are to be believed, that figure could be even higher this year – 30% of shoppers said they were planning to shop on the day itself, but with many people being put off by last year's shopping frenzy, they could well have ditched the high street in favour of the online arena.
Despite fears that many people could end up spending a fortune on things they don't actually need, the figures suggest a different story – 24% of respondents said that they made no impulse buys at all during last year's Black Friday sales, with just 10% saying that all of their Black Friday purchases were bought on impulse, which suggests that the majority of people planned ahead and were hoping to get a deal on things they were already planning to buy.
Initial figures from Experian Credit Expert and IMRG suggest that many were successful, with online Black Friday sales hitting a record £1.1bn, up 36% on last year to make it the biggest day of online shopping ever, and the first time that the £1bn mark has been breached. Plus, that's just online sales – high street figures are yet to be released – and it's before we even get to the sales figures from Cyber Monday (prior to the day, it was estimated that the online total would hit £943m, with overall online sales for the entire weekend standing at an estimated £3.5bn), but it's safe to say that record amounts were spent this weekend.
Like it or loathe it, a lot of people have been able to benefit from retailers' huge discounts in the last few days, but we want to make sure you can get a bargain at all times of the year. Here are a few ways you can do just that:
Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.
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