In an 'age of austerity' women are leading the way when it comes to money management, a recent poll suggests.
The poll, carried out by YouGov, marks the start of Financial Planning Week.
The week-long campaign, co-ordinated by the Institute of Financial Planning (IFP) and National Savings & Investments (NS&I), aims to promote financial awareness and help people to improve their money management skills.
According to the poll, 67% of women said that they are "slightly more careful" or "a lot more careful" with their money than they were a year ago, compared to only 60% of men.
The poll also showed that two thirds of Brits are counting the pennies more carefully now compared to 12 months ago.
"It is great to see that so many people have changed their habits over the last year, and are being more careful with their money. But people need help to take control of their finances and that's exactly what Financial Planning Week aims to provide," commented Nick Cann, CEO of IFP.
"The results of this poll will come as little surprise to most. Given the instability of the economy over the last year, we're all a lot more conscious of the squeeze on our purse strings," added John Prout, sales director of NS&I.
"It's therefore important to be fully aware of our financial fitness, and in turn continually take steps to improve on this. We should similarly be encouraging our friends and family to do the same."
Some words of advice were added by Andy Tully, senior pensions policy manager at Standard Life, who said it was not surprising to learn that people are being even more careful with their money than last year.
"When the outlook is uncertain, it's easy to think about the here and now and not look to the future. In the current environment people will instinctively try to pay off debt and build up an emergency fund. They are perhaps more keen to save than in the past, but our research shows that many are still failing to save for the bigger picture, like their retirement."
Mr Tully says the starting point should be setting a budget, and that part of that should be setting priorities and planning finances for the long term.
"Life events such as getting married, having a family or retiring can all impact on all our financial needs, so we need to plan ahead and know where to go for support and advice when we're not sure which way to turn."
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