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What matters most when selling a property?

What matters most when selling a property?

Category: Mortgages

Updated: 13/11/2015
First Published: 13/11/2015

MONEYFACTS ARCHIVE
This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.

When you decide to sell your home, it goes without saying that you'll want to achieve the best price possible. But just how can you achieve that? Well, online estate agent eMoov.co.uk has looked into things, and identified the factors that matter most when selling a property.

Appeal to your buyers

The most important thing to do is to appeal to potential buyers, and happily, the research discovered what buyers look for when viewing a potential home. A well-presented garden was towards the top of the list with 61% of respondents citing this as a key factor, while the long-term potential of a property was important to 40% of respondents.

Other more practical considerations were also deemed as important to buyers, such as whether or not the property can receive superfast broadband (25%) and the strength of the mobile phone signal (20%). This highlights the importance of external factors – interestingly, when sellers were asked to rate what they thought would appeal to buyers, they concentrated on internal factors (such as the colour of the rooms or the tidiness of the house), so it may be worth thinking on a more practical level rather than concentrating on appearance alone.

Of course, there are other things that can't be so readily worked on – the local neighbourhood unsurprisingly topped the list of importance for buyers, with 65% citing this as a key factor, while local crime figures were close behind (51%) – but that doesn't mean you shouldn't try everything else in your power to boost your property's potential.

"Despite sellers and buyers often being one and the same, it's interesting to see the vast gap between the perceptions of each when it comes to the factors that appeal during the purchase process," said Russell Quirk of eMoov.co.uk.

"It's important for sellers to really remove themselves from this emotional attachment and say, if I was buying this property what would my first impression be? It also pays to remember that first impressions are very rarely made in person now. In this modern age the first impression comes online, so sellers have to present their property to as high a standard digitally as they would in person."

How to maximise your property's selling potential

In order to boost your property's appeal as much as possible – and ideally give you a great sales price, the proceeds of which can be put towards your next mortgage – you may want to spend a bit of time bringing your home up to scratch.

This could be as simple as giving the walls a fresh lick of paint or undertaking a few DIY jobs, and make sure to focus on the garden – given that buyers rate a well-presented garden so highly, it's vital to make sure that it's as appealing as possible. You'll want to show off your home's full potential, too, such as whether it's got space to extend or has just had a new boiler fitted, and if you haven't got a decent broadband connection or phone signal, see if there's anything you can do to boost it.

What next?

Once you've put the effort in to maximise your home's selling price as much as possible, it's all about finding the right mortgage to fund the next step up the ladder. Check out our mortgage best buys to get started.

Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.

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