The Government's initiative is to begin being rolled out at the end of this year, and will see employees not saving into a pension being automatically enrolled onto a scheme.
Employees will have to opt-out if they do not want to save into a pension, and it is hoped the scheme will result in millions more people building up a nest egg for retirement.
But new research suggests that low confidence, rather than unwillingness, may be one of the main reasons for people not saving enough for their later lives.
The majority (71%) agree they may not have put enough aside because they don't want to make the wrong decision about saving for retirement, whereas nearly half (47%) agree it's because they don't know enough about what would be their best option.
Those surveyed admit if they had extra cash available they would be more likely to spend it on holidays (40%), home improvements (20%) and socialising (20%) than put money away for retirement (12%).
Currently, only 1% of private sector employees who will be automatically enrolled into a pension scheme at work consider a pension essential spend.
"Too many people are putting off setting money aside for their later lives because they don't know what to do or don't want to think about retirement," commented Tim Jones, chief executive officer of the National Employment Savings Trust (NEST).
To combat the problem, NEST has launched a national campaign called 'Tomorrow is worth saving for'.
"Our campaign aims to help consumers put pensions into the context of the lives they live today and kick-start a national conversation about what makes 'tomorrow worth saving for' in their lives," added Mr Jones.
"Automatic enrolment is the first step towards a long overdue pension revolution and NEST will play a key role in helping millions more to save for retirement."
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