N&P believes that families with dependent children are poorly served by the savings industry as there are very few accounts designed to meet their specific needs. N& P's Family Savings Accounts are designed to help families make their money work as hard as possible (at a time in life when it is probably the most difficult financially) and encourage them to put money aside to meet the rising costs of raising a family.
Rachel Thrussell, head of savings at Moneyfacts, commented:
"Very few institutions offer savings accounts designed to meet the specific requirements of families with dependent children, so it is really refreshing to see the new range of family savings products from N& P. These accounts offer some of the best 'no strings attached' rates and terms currently available. It will be interesting to see whether other providers also start to offer accounts that appeal to families and whether we see a separate category develop for these customers."
N& P's research revealed that families with dependent children want the following:
The range comprises:
Finally N& P is also offering a Family Five Year Bond - exclusively available to anyone with one or more of the other Family Savings Accounts who wants to invest their money for a longer period of time. The range allows families to pick and choose the best accounts for their savings requirements.Product details:
Family Easy Access Account
Family Regular Saver Account
Family Young Saver Account
Family Five Year Bond
To complement this range, N&P will also be launching exclusive mortgage and insurance deals for holders of Family Savings Accounts.
Gary Lacey, group product manager at N& P, commented:
"We are very pleased to be launching such an extensive range of savings products specifically for families. There are lots of accounts already available in the market, but hardly any that are tailored to help families. Many families miss out on the best deals as these accounts tend to be restricted to remote channels, or have a relatively high minimum investment.
"Families are increasingly hard hit by the soaring cost of day-to-day bills and we wanted to offer savings products that will help their money work harder, whether they need easy access, want to put money aside regularly, or want to encourage their children to start saving."
"Our research tells us that families want transparency and no nasty surprises from their savings account and I believe that our new range of 'no strings attached' accounts deliver this. For example, the accounts can be opened with any amount from £1 upwards, the rates are really attractive (with guarantees and no short term bonuses); and there is easy access to money. In addition, a passbook is available on the accounts as we know that many customers prefer to keep track of their savings in this way, and all accounts can be opened and operated at a branch."
Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.
Moneyfacts.co.uk will, like most other websites, place cookies onto your computer’s
hard drive. This includes tracking cookies.