first direct has improved its internet ISA offering, making it far more competitive ahead of the new ISA season.
The Cash e-ISA is a no notice Cash ISA with a minimum investment of £1 paying a monthly rate of 2.72% until 31 August 2012; the rate then reduces to the standard ISA rate (currently 0.20%).
Transfers in from other providers are permitted, while transfers out can be made without penalty.
The account is only available to customers with a 1st Account which must be funded with at least £1,500 per month.
At 2.72% it is now within the top ten similar notice period ISAs, wining the e-ISA four out of five Moneyfacts stars.
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