Britons are taking Government's 'age of austerity' message to heart by making sure they save money where ever possible.
Four in five (81%) people say they have already made lifestyle changes to reduce their spending, research by Santander found.
Over half of Britons have started shopping around in order to find the best grocery deals, with one in four (27%) saying they have switched to a cheaper supermarket.
Instead of buying brand new goods, 28% of people now shop online or buy from charity shops.
Consumers are also trying to cut down on household bills, with half of Britons saying they have recently started switching off lights and electrical appliances when not in use and 13% saying they have stopped using the tumble dryer.
It seems the public are catching on to the idea that it's the little things that count.
More than a fifth (21%) of people are now taking a packed lunch to work, 10% cutting out café coffee breaks and 12% saying they wash their car themselves rather than at the car wash.
"The coalition Government has warned of the impending 'age of austerity' for a while now, but most of the British populations are already taking measures to cut down on their daily expenditure," commented Helen Bierton, head of Santander Current Accounts.
"Many frugal Brits are cutting out luxuries, but the best way of getting more for your money is by shopping around and moving to providers of goods and services that offer better value."
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