People who set themselves savings goals end up putting aside over £40 extra per month compared with those who have no target, research has revealed.
Savers who have a regular target in mind manage to save an average of £140 per month, according to National Savings and Investments (NS&I), some 44% more than the £97.28 put aside by those without a firm objective.
It means that over the course of a year, target driven savers are around £500 better off than their more laissez-faire counterparts.
Disappointingly, however, despite the clear boost to savings that having an objective provides, less than a third of Britons actually set a goal and save for something specific.
For those who do have a target, the biggest motivation is to buy a property, with saving for a holiday and for an emergency close behind.
"Our research shows that savers who set specific targets stand to reap the rewards," said NS&I savings spokesperson John Prout.
"For instance, an extra £40 a month saved could cover the cost of insuring your car for a year, or perhaps pay for that very special weekend break.
"Setting a specific objective is a good way to stay motivated, even if it's only a small amount being set aside each month."
Elsewhere amongst the research it was revealed that savings levels have dropped for the second quarter in a row, despite increases in people's average monthly income.
As a result, Britons are now setting aside just 7.49% of their income every month, down from 8.31% in spring 2011.
A quarter of people are now saving less than £50 per month.
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