Privacy & Cookie Policy


We place paramount importance on customer service and aim to meet your expectations on every occasion. This involves us understanding and respecting your privacy online and ensuring any personal information we hold about you is accurate.

We have a legal obligation under the Data Protection Act to ensure that all information held and processed about you complies with the principles of the Act.

We also have responsibilities under the EU Privacy and Communications Directive to ensure you understand how our website works regarding cookies, online privacy and your browsing experience.

This Privacy and Cookie Policy details how we ensure information about you is kept secure and confidential and how we use cookies on our site.

Please read this policy carefully as once you use this site and/or any of our services or products you will be regarded as having accepted this policy. In particular, it means that you consent to cookies being used, as described below. adopts an approach of 'implied consent' whereby you are given clear and accessible information about the cookies we use, and by choosing to use the website, you are consenting to the use of cookies for these purposes.

If you do not accept this Privacy and Cookie Policy please do not use this site.

The Data Protection Act Limited (company number 6615303) is the data controller under the terms of the Data Protection Act 1998. Our registered office is Moneyfacts House, 66 – 70 Thorpe Road, Norwich NR1 1BJ. If you have any queries in relation to the use of your personal data or details within this Privacy Policy, please feel free to use our contact us form, or write to us at our registered office address.

The Data Protection Act puts obligations on users of personal information and lays down principles for its use. One principle states that information has to be processed fairly and lawfully. This means that you are entitled to know how we intend to use any information you provide. You can then decide whether you want to give it to us.

If we are requested to provide any information to assist with law enforcement enquiries, we will do so.

The information we collect:

  • Newsletter Sign Up: When you register with Limited, we will ask you to input your Email Address and First Name. Once you have registered you will be asked for some additional information (such as your Surname, Age-Range and Financial Category Preferences). This information will then be used in our weekly newsletter, promotional 3rd party marketing and savers friend emails.
  • 3rd Parties & Partnerships: When you use a Partnership or Third Party product/service on our website for online quotations, leads based forms or call me back services your personal details will be captured. The information will be used in communications related to your product/service some Partnership or Third Parties will offer the option to opt-in or opt-out.
  • Site Search Tracking: While using the search functions on the website, we will automatically log certain basic filter preferences to allow us to draw average statistics of site usage.
  • Surveys & Awards: We may also ask you to volunteer other personal information in connection with surveys, awards, polls or other promotional offers running on our site.
  • Telephone Calls: We may record telephone conversations to offer you additional security, resolve complaints and improve our service standards. Conversations may also be monitored for staff training purposes.
  • Contact Us Form & Email: If you contact us, or give us your e-mail address, we will keep a record of it against your enquiry. We may use it to contact you occasionally about other products and services that may interest you, unless you ask us not to do so.  If you wish to be removed from our mailing list at any time, simply unsubscribe here and you will be removed immediately.

Please Note: We will not sell on your e-mail address to any third parties or marketing email databases.

Partnerships & Third Parties has a number of partnerships in place which aim to offer users the broadest service possible. Details of our partnerships can be found on the ‘About Us’ page of the website. If you provide personal information to a partnership (third party) to use their services, e.g. via a lead form or downloading a financial guide they may pass us your information. If you have opted-in to receiving emails from Limited via a third party, they will pass us your name, email address and management information. We will ensure that your personal information is captured and passed securely at all times.

We do not hold sensitive information, but just enough to know who you are and the products you are interested in. We will only use this for the purpose specified when you gave us your information, and it will not be passed to any third party, other than to fulfil your request, e.g. for a call back from an adviser.

Cookie Policy

What are Cookies?

Cookies are small text files that are placed on your computer (or other device you use to access the internet) by the websites that you visit, or companies that advertise on them. We use the term ‘cookie’ to refer to cookies and other types of file (including pixel tags), all of which are slightly different, but do a similar function.

There are many different types of cookies, which differ in terms of how intrusive they are to your browsing experience. You can learn about cookies and how to control them at The main types are:

  • Required Cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like returning search results, cannot be provided. These are usually placed by the website you are visiting (first party cookies) and will expire when you leave that website (session cookies).
  • Performance Cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error pages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. These will mainly be first party cookies, but could be set by third party websites. They may be session cookies or ‘persistent cookies’ that stay on your computer after your browsing session has finished.
  • Functional Cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local content by storing a cookie in the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. They may be session cookies, but will mainly be persistent cookies. Again they could be set by first or third parties.
  • Marketing Cookies: These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. This type of cookie will normally be set by third parties, and will almost always be persistent. They will track you as you browse the internet.

How do we use Cookies on

Moneyfacts respects the privacy of customers using its site. The Moneyfacts site (‘the site’) is designed to provide information and allow you to apply for different products and services. We monitor usage of the site by tracking your IP Address and automatically recording your activity around the site on the Web Server. Moneyfacts may share aggregated activity information with advertisers, business partners, sponsors and other third parties (For example: we may disclose how frequently the average user visits the site). However, (unless otherwise required by law) we will not identify or disclose personal information about you.

The site uses cookies for the following reasons:

  1. We, or our partners may use performance cookies to help us analyse the way our customers use the site, including information about your computer, your domain name, IP address, operating system, browser version, how long you stay on a page, the route you took to navigate through the pages and the website you visited prior to reaching our site. We use Google Analytics for this purpose. This also helps us measure the effectiveness of our site features, offerings, advertisements, and e-mail communications (by determining which e-mails you open and act upon), and also applies to the Moneyfacts Blog website.
  2. We use strictly necessary cookies and performance cookies to help us identify when a user clicks a 'proceed' button to apply or find out more about a product or service. We do this so we can show the provider how many people using clicked on a particular product or service to fulfil any commercial arrangement we may have in place. We use Google Analytics for this purpose. If we couldn’t use this type of cookie, we would not make any money and would be unable to offer our services; Read more about how we earn money.
  3. We use targeting / advertising cookies to display advertising on our site. We use cookies from a third party website called Doubleclick for this purpose. When any advert is shown on the site, a targeting / advertising cookie may be placed on your computer. Please note, our advertisers may also use both session and persistent cookies over which we have no control.
  4. We send out regular information by email. These emails will contain a tracking cookie which allows us to identify whether the email has been opened. This does not include any personal information about you.

We may also provide links to third party sites such as Twitter, who may use their own cookies which we have no control over. Please refer to their cookie policy for full details.

Third parties who advertise on may deploy advertising and targeting cookies to your device. These are mainly by digital marketing companies that track your movements around the web to maximise the efficiency of marketing campaigns. Moneyfacts has no control over these cookies it is up to the customer to decide whether they use the service or not.

Here is an example of name of Cookies that are used by digital marketing agencies:


If you do not wish to receive cookies then you can disable these within your browser (this will not normally apply to pixel tags and the other file types). The Help portion of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies  (including those from specific websites), how to have the browser notify you when you receive a new cookie, or how to disable non-essential types of cookies. However, this may mean that not all of the functions of the website will be available to you.

Other websites

This Privacy and Cookie Policy applies to only.  We do not exercise control over third party sites displayed when you have clicked through from within our charts via a 'proceed' button, from advertising displayed on our site or one of our partners.  These third party sites may place their own cookies or other files on your computer, collect data or collect personal information from you.

Your rights

Under the Data Protection Act you have the right to access any information we hold about you on our records.  The Act allows us to charge a fee of £10 to receive this information. However, if you feel any details are inaccurate or incorrect, please let us know and we will correct it.

Last updated: February 2014