first direct wins Current Account Provider of the Year 2021

first direct has won Current Account Provider of the Year 2021 at the Moneyfacts Consumer Awards held earlier this year. Analysts at Moneyfacts reviewed the current accounts available from financial providers to create a shortlist. These then went forward to a public vote to decide the winners, highly commended and commended brands.

Michele Monck, Head of Digital at Moneyfacts.co.uk, said: “This is the second year that first direct has won this award. It was recognised by its customers for excellent customer service and the competitive rates it offered for those needing to borrow using an overdraft.”

A spokesperson for first direct said “Awards like this, that are voted for by our customers, are just that extra bit more special to us, so to win it for the second year running really means the world to us. On behalf of all of us at fd: thank you!”

Find out more about the 1ST Account

Those wanting to get the £100 incentive will need to use the Current Account Switch Service and pay at least £1,000 within three months of opening the account. To be eligible, applicants must have not already held an account with first direct and/or a HSBC current account on or after 1 January 2018. Current account subject to status and an assessment of your financial circumstances.

first direct were also the winners of the Online Banking Provider of the Year and commended for their app in the Banking App of the Year category.

Moneyfacts.co.uk shows up-to-date information about the best rates for bank accounts.