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Michelle Monck

Michelle Monck

Consumer Finance Expert
Published: 03/06/2021

first direct has won Current Account Provider of the Year 2021 at the Moneyfacts Consumer Awards held earlier this year. Analysts at Moneyfacts reviewed the current accounts available from financial providers to create a shortlist. These then went forward to a public vote to decide the winners, highly commended and commended brands.

Michele Monck, Head of Digital at, said: “This is the second year that first direct has won this award. It was recognised by its customers for excellent customer service and the competitive rates it offered for those needing to borrow using an overdraft.”

A spokesperson for first direct said “Awards like this, that are voted for by our customers, are just that extra bit more special to us, so to win it for the second year running really means the world to us. On behalf of all of us at fd: thank you!”

What does the 1st Account from first direct offer?

first direct offers a single bank account called the 1st Account. It offers a £250 interest-free overdraft (subject to status) and access to a 1.00% AER Regular Saver Account. There are no monthly fees and customers can pay in cash and cheques at HSBC branches and the Post Office.
Customers can also benefit from award-winning customer service from people based in the UK, with no machines or overseas call centres. 
Those switching their bank account will also receive a £100 welcome payment. 

How does the first direct £100 switching offer work?

Those wanting to get the £100 incentive will need to use the Current Account Switch Service and pay at least £1,000 within three months of opening the account. To be eligible, applicants must have not already held an account with first direct and/or a HSBC current account on or after 1 January 2018. Current account subject to status and an assessment of your financial circumstances.

How to apply for a 1st Account from first direct

Those wanting to open the 1st Account need to be over 18 and a UK resident. Applicants will need an email address and mobile phone . 
Those who have been bankrupt or registered for an Individual Voluntary Agreement (IVA) within the last six years will not be eligible for this account.


Extra recognition for first direct

first direct were also the winners of the Online Banking Provider of the Year and commended for their app in the Banking App of the Year category.

Compare the best bank accounts shows up-to-date information about the best rates for bank accounts.


Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time. Links to third parties on this page are paid for by the third party. You can find out more about the individual products by visiting their site. will receive a small payment if you use their services after you click through to their site. All information is subject to change without notice. Please check all terms before making any decisions. This information is intended solely to provide guidance and is not financial advice. Moneyfacts will not be liable for any loss arising from your use or reliance on this information. If you are in any doubt, Moneyfacts recommends you obtain independent financial advice.

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