first direct has won Current Account Provider of the Year 2021 at the Moneyfacts Consumer Awards held earlier this year. Analysts at Moneyfacts reviewed the current accounts available from financial providers to create a shortlist. These then went forward to a public vote to decide the winners, highly commended and commended brands.
Michele Monck, Head of Digital at Moneyfacts.co.uk, said: “This is the second year that first direct has won this award. It was recognised by its customers for excellent customer service and the competitive rates it offered for those needing to borrow using an overdraft.”
A spokesperson for first direct said “Awards like this, that are voted for by our customers, are just that extra bit more special to us, so to win it for the second year running really means the world to us. On behalf of all of us at fd: thank you!”
