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A new innovative card design to make it quicker and easier to identify the correct way a card should be inserted into a cash machine has been launched by NatWest this week.
Working closely with the Alzheimer’s Society, NatWest created the new card design to help customers with dementia. The new card will be used by all customers and the bank hopes that this will remove the stigma of having to use a special bank card. The new card includes extra features such as notch and raised dots, which differentiates it from traditional cards and acts as a reminder to dementia and sight impaired customers about which way around the card should be inserted into cash and payment machines.
David Wheldon, NatWest chief marketing officer, said: “We know more of our customers could benefit from our accessible cards and this is a great way to not only help people with dementia and visually impaired customers but also ensures all customers can take advantage of the new design.”
Also commenting on the new card, Jeremy Hughes, Alzheimer’s Society chief executive, added: “We are heartened to see NatWest listening to the challenges faced by people with dementia when using their debit card, and providing their innovative accessible card to all.
“There are 850,000 people with dementia in the UK today and this number is set to rise to one million by 2021. It’s vital that businesses offer Dementia Friendly products which help overcome the challenges faced by people with dementia.
“Through our Alzheimer’s Society Dementia Friends initiative, we know the majority (83%) of people with memory problems have turned to businesses that they feel are more accessible. It has been proven that if you get it right for people with dementia, you get it right for everyone.”
This news from NatWest highlights just one bank that has been working towards helping people with dementia. Last month, HSBC was recognised at the Business Charity Awards for its partnership with the Alzheimer’s Society and Alzheimer Scotland for its aim to become the leading dementia-friendly bank.
Further high street banks that have been actively working towards providing accessible financial services to those with dementia include the Halifax, which provides extra support to people with dementia, and Lloyds Bank, which began working with the Alzheimer’s Society back in 2013 when it launched the Dementia-Friendly Services Charter.
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