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Santander rebrand begins

Santander rebrand begins

Category: Banking

Updated: 22/01/2010
First Published: 11/01/2010

This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.
There is a new name on the UK's high street after Santander began the rebrand of its Abbey and Bradford & Bingley branches.

Some 300 branches in the South East will be renamed from today (11 January), with another 700 across the UK to be completed by the end of January.

Following the acquisition of Alliance & Leicester and the Bradford & Bingley savings business last year, the Spanish banking giant now has an 11% share of UK retail banking and 25 million UK customers.

"This is a historic day for Santander as its name is firmly established on the UK high street," said Emilio Botín, chairman of Banco Santander.

"When Santander acquired Abbey in 2004, there were some who doubted we could make it a success. Today, there can be no doubts."

António Horta-Osório, chief executive of Santander UK, added: "I am confident that this is a very positive move - both for our customers and our employees."

To celebrate the move, the bank has launched a current account which does not levy charges for unauthorised overdrafts, to customers who also have one of its mortgages.

In addition, the bank's UK current account customers will be able to use any Santander ATM in Spain free of charges, including foreign exchange fees.

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