Brits less in debt | will never contact you by phone to sell you any financial product. Any calls like this are not from Moneyfacts. Emails sent by will always be from Be Scamsmart.

ARCHIVED ARTICLE This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.


Lieke Braadbaart

Online Writer
Published: 08/08/2017
pile of credit cards

A new study has revealed that while the majority of Brits are (still) in debt this year, the amount they owe is less than in 2016, a sign that matters are moving somewhat in the right direction. Given the strain that being in debt can cause, it's positive to see that the average Brit is now taking out £363 in new debt, compared with £446 in 2016.

The debt situation

This marks a decrease of 18% in terms of average debt, VoucherCodes' Annual Cost of Living Life Report reveals. However, 63% of survey participants still admitted to being in debt, which means that there's a way to go to yet before we can even hope to become a debt-free nation.

Men would have slightly farther to go to get debt-free, as they have borrowed an average of £389 versus women's £344, but it is the millennial generation (those aged 18 to 34) that has borrowed the most since January, accumulating an average of £540 in new debt in 2017, more than double the amount over-55s have borrowed at £202.

This age discrepancy might be explained by the top driver of debt, which is student loans, with an average of £5,162 borrowed to pay for higher education in 2017, down from a whopping £9,057 in 2016. Given the rising cost of living and wage stagnation, the 43% decrease in student loan debt might not have been enough to allow millennials to decrease their other debt burdens.

Overall, after student loans, bank loans are the main driver of debt, but luckily, there has been a 64% decrease in the amount borrowed through bank loans, from £8,094 to £2,886 on average. This is followed by credit cards, with an average borrowing amount of £1,378 (down 7%), and borrowing from family (at £971 on average, down 49%). The only main type of borrowing that has seen an increase is overdraft debt, which now stands at £687 on average, up by a whopping 189% from £237 in 2016.

Financial management

All this debt requires careful management, which is why it's worrying that the survey found 27% of respondents were clueless as to how much debt they are actually in. While it may be tempting to stick your head in the sand, the first step to becoming debt-free, according to our own guide on the subject, is to take stock of your debts.

Once you have an idea of how much debt you're in, and from where, you can see whether it would be beneficial to consolidate all your debts onto a 0% balance transfer credit card, which will give you some interest-free time to pay off the amount. If you have a larger debt than can be put on a credit card, you could consolidate everything into an unsecured loan, which would still allow you to focus on one main debt that needs repaying.

Luckily for those with larger debts, loan rates have been decreasing over the past five years, with moneyfacts data showing that the average interest rate on a loan of £7,500 stands at 4.7%, down from 8.3% in August 2012. Similarly, if you need a loan of £10,000, the average has decreased from 8.1% in 2012 to 4.6% this month. Finance expert Rachel Springall does warn that there is no telling how long these low rates can be sustained, so "borrowers may be wise not to wait around too long if they are thinking about applying for a competitive unsecured personal loan."

It should be noted, though, that these interventions will only help if you can manage to cancel and cut up your (other) credit cards and otherwise stop adding to the debt. If you need help, beyond what our guides can offer, then there are several charitable organisations that you can turn to for personal, supportive advice, such as Step Change or the Citizen's Advice Bureau.


Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time. Links to third parties on this page are paid for by the third party. You can find out more about the individual products by visiting their site. will receive a small payment if you use their services after you click through to their site. All information is subject to change without notice. Please check all terms before making any decisions. This information is intended solely to provide guidance and is not financial advice. Moneyfacts will not be liable for any loss arising from your use or reliance on this information. If you are in any doubt, Moneyfacts recommends you obtain independent financial advice.

pile of credit cards

Cookies will, like most other websites, place cookies onto your device. This includes tracking cookies.

I accept. Read our Cookie Policy