This Saturday, an estimated 17.4 million shoppers will go online or hit the high street to do some last-minute Christmas shopping, to the collective tune of £1.6 million. This equates to £1.2 million being spent every minute on what is referred to as 'Super Saturday' – the last Saturday before Christmas.
Research by VoucherCodes has furthermore found that this year's spend is set to be much larger than 2016's last-minute frenzy. While last year Brits spent £940 million in-store, this year they're set to splurge £1.4 billion on the high street, marking an increase of 49%. At the same time, online shoppers will be spending around £220 million, up from £151 million last year.
A lot of this money will naturally go to gifts for others, but VoucherCodes surprisingly found that this only accounts for 11% of the total, with a greater 13% spent on clothing, shoes and accessories for themselves. Other popular items on the shopping list include cosmetics and perfumes (9%), personal gadgets (also 9%), homewares (8%), electronics (8%) and entertainment such as DVDs (8%).
When it comes to gifts, a whopping 43% of Brits leave their Christmas shopping to the last minute, so you certainly won't be alone this weekend if you're going to be looking for that last-minute gift. Top items include chocolates, toiletries, novelty gifts and slippers – in case you're stuck for ideas.
How are people planning to pay for this all? Even if you have enough money saved up to cover the cost, you could still benefit from using online voucher or cashback sites, and don't forget to make the most of your cashback credit card, either.
Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.