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How to attract house buyers

How to attract house buyers

Category: Mortgages

Updated: 18/07/2017
First Published: 05/10/2015

This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.

If you're about to put your home on the market, you'll want to do everything you can to attract buyers – and garner the highest price possible. But just what can you do to achieve that goal? We take a look at the latest research.

In the best light

According to online estate agent Tepilo, there are certain things that will make your home seem instantly appealing to would-be buyers; but at the other end of the scale, there are some features that will send them running for the hills.

Let's start by looking at what not to do. First up, any hint of mould in the house is an absolute no-no, cited by 50% of respondents as the biggest turn off when it comes to evaluating a potential purchase. This doesn't only apply to the bathroom or troublesome damp patches, either, as even mould on window seals could be enough to lose you a buyer. So, get that toothbrush out and get scrubbing!

Other features that can drastically reduce the appeal of a property for 49% of respondents include off-putting smells, such as greasy food, cigarette smoke and pets (incidentally, "lots of pets" was cited by 16% as a key turn off), while too much clutter (43%) and uncleanliness (40%) are also definite no-nos. An unkempt garden would put off 32% of respondents, and 26% would have the experience soured by a grumpy and unfriendly owner, while 35% wouldn't choose to purchase a home that had scruffy looking properties next door.

While there's not much you can do about the last item on the list, there are things you can do about most of the others, and a lot of it comes down to maintenance and a bit of TLC. For example, 48% said that a key draw of a property was a neat, well-kept garden, while 43% would be impressed by cleanliness and the same amount would find fresh internal paintwork and décor appealing.

Well-kept houses next door would be a key motivator for 39% of respondents, while pleasant smells and odours – including coffee brewing and the age-old appeal of the smell of baking bread – would attract 36%, and a recently renovated blank canvas would be the biggest plus point for 21% of respondents, as it'd give them the chance to put their own stamp on things.

As you can see, it's all about putting your home in the best possible light, capturing the attention of the viewer and (hopefully) encouraging them to imagine themselves living there. All it could take is a few simple tweaks to boost the appeal of your home and encourage a quick sale, and it could even add to the price, too.

Take action!

Want to stand the best possible chance of appealing to potential buyers? Then take action! Start with the basics – remove clutter from your home and give it a thorough deep clean, and you'll probably want to get a bit green fingered to get your garden up to scratch, too.

Some things could take more time and effort, such as redecorating rooms or even completely renovating if necessary, but the expense could be worth it – you could add value to your property which would garner a higher price, and you may be able to put that extra money into your mortgage deposit for the next property, too.

But, you don't need to go that far. Even something as simple as a decent air freshener or brewing a fresh pot of coffee (and at the very least, not cooking strong-smelling foods before a viewing) can make all the difference – quite simply, they could mean the difference between selling your home or being on the market for far longer than you were intending, so doesn't it make sense to give your home a bit of a spruce up?

Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.