Aviva Launches Savings Platform | moneyfacts.co.uk

Moneyfacts.co.uk will never contact you by phone to sell you any financial product. Any calls like this are not from Moneyfacts. Emails sent by Moneyfacts.co.uk will always be from news@moneyfacts-news.co.uk. Be Scamsmart.

ARCHIVED ARTICLE This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.

Derin Clark

Derin Clark

Online Reporter
Published: 17/02/2021

Insurance giant, Aviva, has entered the savings market with the launch of its savings platform but savers may find that they are earning less interest when signing up to savings deals through the platform than they would if they signed up directly.

Unlike a comparison website, the Aviva Save platform does not show all of market deals, but instead has teamed up with Raisin to offer selected competitive savings accounts to customers. All deposits made into banks via Aviva Save are held in a holding account with Starling Bank, which means that although Aviva is not a UK licenced bank savings up to £85,000 are protected under the Finance Services Compensation Scheme (FSCS) using the Starling Bank banking licence.

Although customers will not be charged to use the Aviva Save platform, it does receive payments from partner banks based on money deposited via its platform, which means that savers could earn higher interest on the same savings accounts by signing up directly with the bank or building society.

Banks that are currently offering deals on Aviva Save include OakNorth, Aldermore and Paragon, and deals range from under one year fixed rate bonds to long term bonds.

For more information about opening savings accounts through these types of platforms read our guide on savings platforms.


Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time. Links to third parties on this page are paid for by the third party. You can find out more about the individual products by visiting their site. Moneyfacts.co.uk will receive a small payment if you use their services after you click through to their site. All information is subject to change without notice. Please check all terms before making any decisions. This information is intended solely to provide guidance and is not financial advice. Moneyfacts will not be liable for any loss arising from your use or reliance on this information. If you are in any doubt, Moneyfacts recommends you obtain independent financial advice.

adult businessman


Moneyfacts.co.uk will, like most other websites, place cookies onto your device. This includes tracking cookies.

I accept. Read our Cookie Policy