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The rise of the savvy shopper

The rise of the savvy shopper

Category: Vouchers

Updated: 30/11/2017
First Published: 28/08/2014

This article was correct at the time of publication. It is now over 6 months old so the content may be out of date.

Do you scour the aisles looking for the best deals when you're doing the weekly shop? Is your purse, wallet or smartphone brimming with voucher offers and discount codes? If so, you're not alone – the savvy shopper is definitely on the rise.

According to research from Debt Advisory Centre, 69% of survey respondents admitted that spotting a bargain would encourage them to make a purchase. This far outweighed seeing the product featured in an advert – perhaps surprisingly, just 3.5% of respondents said that seeing the product on TV would increase their chances of buying it – showing just how hungry we are for a bargain.

Of course, saving money on a certain product will mean nothing unless you were planning to buy the item in the first place. It's important to stay sensible and not put something in the trolley just because it's on offer – doing so will only mean you end up spending more than you'd originally planned – but, if you'd have got it anyway, you'll be quids in!

Ian Williams, spokesman for Debt Advisory Centre, has this advice: "It's not surprising that seeing a bargain can prompt so many people to spend more than they planned to – particularly if they think it will save them money in the long-run. However, if this becomes a regular habit, their finances could soon become stretched. Stick to a budget and you won't have any unpleasant surprises as you wait for payday."

So, seeing a product on sale is enough to convince two-thirds of shoppers to spend their cash, and is far more influential than advertising in determining people's spending habits. No surprise really – who can resist a bargain? Being on the lookout for a good deal can be a great way to make your budget go further, and it could save pounds from your weekly shop.

You don't have to reserve your bargain-hunting ways for the supermarket, either. Why not see what vouchers and discount codes you can find beforehand? Arming yourself with coupons can save even more, whether you're shopping online or in person, and our dedicated voucher section could have just what you need.

Disclaimer: Information is correct as of the date of publication (shown at the top of this article). Any products featured may be withdrawn by their provider or changed at any time.