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Of the daily visits to moneyfacts.co.uk 50% are returning users and at an early stage in the buying process. They are financially savvy and are looking for the best financial deals in the market but are mostly undecided as to what to buy. With moneyfacts.co.uk you have the unique opportunity of promoting your products and services to our users and build brand awareness across our site from the homepage through to the best buy and product category listing pages.
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46% are aged 55+
16% are aged 35 - 44
16% are aged 25 – 34
15% are aged 45 – 54
7% are aged 18 - 24
35% live in the London & the South East
24% live in the North of England
20% live in the Midlands
13% live in the South West
8% live in East Anglia
8% live in Scotland
53% own their home, with a mortgage
29% own their home outright
8% are in rented accommodation
40% earn between £20 and £40k
24% earn £50k +
59% are employed full-time
12% are retired
10% are self-employed
32% work in Finance/Insurance/Real Estate
63% are in intermediate managerial, higher managerial or professional occupations
35% are educated to degree level or above
28% have a professional qualification
40% have one child at home under 18
35% have more than one child at home under 18