Article written by Watts Commercial Finance, a commercial finance broker.
Owning their own deli has always been a dream for mother and daughter partnership Deborah and Emma Gibson who have operated their successful business from the same shop for 10 years. Ironically, it was a global pandemic and national lockdown which contributed to an exponential business growth and the opportunity to purchase their business premises.
Bonnington Brunch is an independent deli based near central Edinburgh and offers a takeaway and delivery service to its customers including a wide range of breakfast, lunch, beverages, cakes and snacks. The business has a great reputation with locals which is backed up by their 4.4/5 star Google Reviews rating.
The business has its own website and is very active on social media – regularly posting videos of menu options and specials on Facebook and TikTok to appeal to audiences young and old.
During the course of the pandemic, the business realised a need to diversify and quite quickly introduced a full delivery service to compete with traditional fast food options by catering to a niche breakfast market. The business also started to use delivery agents Just-Eat and Uber-Eats to not only take their products directly to their customers’ door but also to market to a new audience while providing an additional dining option.
This foresight meant the business has seen a positive impact on trading performance resulting in their turnover more than doubling in 10 months. It also proved to be a huge turning point for the business, allowing them not only to survive, but to thrive through the pandemic.